After consumer goods, computer makers are now seeking brand ambassadors in Bollywood stars to boost. HP was the first to experiment and signed up Shahrukh Khan to sell Compaq Presario machines. Then, rival Lenovo followed suit. It has signed up the Khan siblings - Saif and Soha Ali Khan to endorse their products. Now, Kolkata-based Xenitis Infotech is looking at Bollywood stars to boost its sales.



So what do we see here? Geeks turning to movie stars for turning their fortunes? Well, grab whatever sells, and in India there are no bigger things than Bollywood stars to endorse products. And why not? There are hundreds of millions of followers of these stars.



Glamour is bigger than merit at times!



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